MAULCO.


The Case for Humane Content Workflows

by Mathias Maul.

Content is a proxy for human-to-human interaction. Projects fail mostly because inter- and intra-human interfaces break down. As content is the only tangible unit of expression available to connect with its employees, agencies and the market, we need a human-focused approach to content strategy. In this article, I lay out the basis to achieve this within daily business operations.

Read me on Medium.