A month ago today, I launched my new project The Content Shrinks: Content Therapy and Corporate Change Management sans the buzzwords. If you are at all into connection of human behavior, happiness and content, have a look at shrnks.co, read the Manifesto and follow @contentshrinks on Twitter. Read more →

There’s a new column coming up, to be published in Kommunikation & Seminar magazine: The fairy tale of Prince Starbright, also head of the ministry of tourism, setting out on a quest to save his kingdom. I’m probably not going to translate the whole series but will provide the upcoming exegeses in German and English. They’ll be published every other month starting March. Keep an eye on the marvellous illustrations provided by Elke Reinhart (Laska Grafix) until then! Read more →

He was crazy enough to think he could change the world. And he did. Read more →

A clever man once said: “The hallmark of excellent marketing agencies is that they do not – and do not need to – operate a web site. They invest all of their time, energy and passion in their clients’ projects.” The MAULCO. website has been hibernating for nearly three months now. Too much had changed here since mid-2008, and too much had to be changed (finally!), so taking the old website offline was the most sensible thing to do. However, I was so busy with client projects, plus half a dozen internal projects and one special private project, so work on the new website stalled. That’s why I flipped the switch on new website while it’s still unfinished. Don’t be confused, though, because if you take a closer look, you’ll find that all websites are, in a way, unfinished. It’s downright impossible to represent the work and the soul of a company on a flourescent screen: A website can only be an approximation that tries to represent the company and the people within. Subscribe to our new RSS feed or receive updates by e-mail. You can also follow me at Twitter, and remember: For any questions, don’t hesitate to drop me a note. Read more →