MAULCO.

Re-Launched, at Last

Mathias Maul — Wed, 16 May 2012 15:14:22 +0000

With the publication of my new book edging near, I set out on a much-needed re-launch of the MAULCO. website. I asked all current clients to hold on to their to-do lists, got hold of my Content Strategy tools – chainsaw, bonsai scissors and chocolate –, cut down some trees and planted new ones.

Among the fallen trees is MAULCO. medical, our medical marketing spin-off, simply because I noticed that doing Online Marketing Consulting for doctors is basically the same as doing it for, say, coaches or shrimpers. After I had pulled those old gnarly roots, I transplanted our new offering to the most sunny spot: Content Strategy is something we’ve done for years, but only during the past year did I notice that what we’ve been doing actually has a name. (Thank you, Erin and Kristina for the shoulders I’m now standing on!)

Just as it has been the case with the last re-launch in – gasp – 2009, this new website is incomplete, and I do hope that it will stay incomplete for years to come, because that is the only way to achieve what we’re always striving for: Flexibility and continuous improvement.

Much of this website has already been translated, including the new page on SEO for Grown-Ups, and much work is still to do. You might still find references to our friendly translation gnomes on some pages. If you do find them, please take appropriate action to help speed up the translation process.

— Oh, the book? That has not yet been translated, and I’ll start finding an English-language publisher right now. But even if you don’t understand German well enough, you may just ogle the beautiful, hand-picked videos accompanying each chapter.

Spring outlook: Re-Launch ahead!

Mathias Maul — Wed, 16 May 2012 10:02:12 +0000

It’s been overdue for … um … too long now, so I decided to start the re-launch process of the MAULCO. website on the first day of spring 2012, and re-introduce bilinguality throughout the site from the outset.

ps. Calling all Contentistas! Upcoming Content Strategy Hamburg Meetup on March 14.

Day 31: The Future

Mathias Maul — Tue, 31 Jan 2012 11:00:46 +0000

Our friendly translation gnomes are still hard at work translating this page. If you absolutely, positively, cannot wait any longer, please send them some chocolate to speed up their work:

MAULCO.
Attn. Translation Gnomes
Lappenbergsallee 44
20257 Hamburg
Germany

Day 30: Delegate and Outsource

Mathias Maul — Mon, 30 Jan 2012 09:52:01 +0000

Day 29: Automate

Mathias Maul — Sun, 29 Jan 2012 09:52:02 +0000

Day 28: Backoffice For Free

Mathias Maul — Sat, 28 Jan 2012 09:52:03 +0000

Day 27: Productivity, This Time For Real

Mathias Maul — Fri, 27 Jan 2012 09:52:04 +0000

Day 26: Parting Without Tears

Mathias Maul — Thu, 26 Jan 2012 09:52:05 +0000

Day 25: E-Commerce, 24/7

Mathias Maul — Wed, 25 Jan 2012 09:52:07 +0000

Day 24: Closing the Sale, the Coach Way

Mathias Maul — Tue, 24 Jan 2012 09:52:08 +0000